Latest published articles:
- “Corporate brand v personal reputation“ - PSMG Magazine
- “Organisational politics and the marketer“ - PSMG Magazine
- “Marketing technology services“ - Market Leader Magazine
- “Building a globally integrated marketing function” - Legal Marketing Magazine
- “Marketing Partner - marketers and the leadership team” - PSMG Magazine
- “From Products to Services: the coming Chinese challenge” - China Knowledge @ Wharton
- "From Products to Services" - Malaysian Business Magazine
- “Pressure points - increasing the firm’s productivity levels” - Managing Partner Magazine
- “Getting more for your money - how marketers can keep expenditure under control” - Legal Marketing
- “Can China manufacturers make the transition from Products to Services?” - Seeking Alpha Blog
- “Serve the people: The Importance of the Service Industry to China’s economic growth” - British Business in China Magazine
- “Building a brand to boost business in a downturn” - Legal Marketing Magazine
- “Protecting profit with service” - Service Management
- “Differentiating through innovation” - Singapore Law Gazette
- “More fingers in the BD pie” - PSMG magazine
- “The spread of marketing into the service sector” - Market Leader Magazine
- “Academia's neglect of marketing success in the Professions” - Journal of Relationship Marketing
- “Generation X - changing the client / professional relationship” - PSMG Magazine
- “Becoming a trusted advisor to partners in the professions” - PSMG Magazine
- “Thinking Strategically” - Contributed to Market Modelling Ltd blog 16.10.08
- “Growth strategies for smaller firms” - Singapore Law Gazette
- “A cunning plan” - PSMG Magazine
- “Designing New Services” - Lawyers Weekly, Australia
- “Designing New Services” - New Zealand Lawyer
- “CSR and the service concept” - PSMG Magazine
- “Improving a practice’s approach to income generation” - Singapore Law Gazette
- “Surviving partnerships” - PSMG Magazine
- “Improving a practice’s approach to income generation” - Halisbury’s Law Monthly
- “Avoiding the strategy black hole” - AFSMI S-Business Magazine
- “Products to services - the route to higher margins?” - INSEAD World Business Magazine
- “Pitching” - PSMG Magazine
- “Offshoring: the emerging opportunities” - Singapore Law Gazette
- “Creating an effective marketing function” - Professional Services Marketing Group Magazine
- “Effective Income Generation” - Accountancy Magazine
- “Creating Value” - Market Leader Magazine
- “Commoditisation of Legal Services” - Lawyers Weekly (Australia)
- “Profiting From Thought Leadership” - Accountancy Magazine, Practice Management Supplement
- “Buying Professional Services” - Procurement Professional Magazine
- “Scenario planning” - Professional Marketing Magazine
- “Effective strategy for your firm” - NZ Lawyer
- “Income generation” - Managing Partner
- “When equity isn't good enough” - Lawyers Weekly (Australia)
- “Globalisation - a flawed strategy?” - Professional Services Marketing Group Magazine
- “Building reputation through thought leadership” - NZ Lawyer
- “The advantages of a good brand strategy” - Professional Services Marketing Group Magazine July 07
- “Brand Power” - Legal Marketing Magazine
- “Tackling The Professional Buying Function” - Professional Services Marketing Group Magazine
- “Creating New Services” - S Business Magazine
- “Creativity and Innovation in Professional Services” - Professional Services Marketing Group Magazine
- “Future trends affecting professional services marketing” - Professional Marketing Magazine
- “Show me the money” - Professional Services Marketing Group Magazine
- “Growth Strategies For The Small Practice” - US Managing Partner Magazine
- “Look and learn” - The Marketer
- “The Guru strategy” - Professional Services Marketing Group magazine
- “Marketing's Urban Myths” - Market Leader
- “Partnership or public company” - Managing Partner
- “Global Marketing Strategy” - Legal Marketing
- “Sales effectiveness in the professions” - Professional Services Marketing Group magazine
- “Holding On When Clients Merge” - Accountancy Magazine
- “The Network Myth” - Accountancy magazine
- “Urban Myths & Their Disastrous Effects on Marketing” - 2006 Annual Cambridge Marketing Lecture at Queen's College
- “Keep your head about sponsorship” - Professional Services Marketing Group magazine
- “Law In Business - Making A Name” - Legal Week
- “Why bedside manner may be more important than technical competence” - Practice Management
- “The phenomenon of the rainmaker” - Professional Services Marketing Group magazine
- “Marketing the retail practice” - The Dentist
- “Deploying technology in professional services” - Professional Services Marketing Group magazine
- “Sorry seems to be the hardest word” - Accountancy magazine
- “Signs of the times” - Professional Services Marketing Group magazine
- “Services Marketing” - Market Leader
- “Building an effective practice strategy” - Managing Partner
- “Saying sorry the right way” - Legal Week
- “Client hospitality events - good or bad marketing?” - Professional Services Marketing Group magazine