Laurie Young is a relaxed and experienced presenter equally at home with a conference audience of business owners; delivering an in-house seminar to marketing professionals or leading a round table discussion with senior executives and partners. The breadth of his knowledge enables Laurie to speak on a wide variety of topics within the marketing and sales arenas. He is experienced in tailoring presentations for the needs of specific sectors and audiences including Professional Services, Information Technology, Financial Services, Telecommunications, Consumer & Retail services, Utilities, Transport, Facilities Management, Media and Creative sectors, Education & Healthcare Professionals, Search and Management Consultants and Surveyors and Architects. He has worked with large corporates and professional firms; niche players and boutiques; and sole practitioners. He has addressed audiences at home and abroad ranging from senior partners and board executives to marketing professionals at all levels. A video of Laurie leading a workshop for the Oxford College of Marketing can be viewed at http://www.oxlearn.com/subscribe/marketingservices.aspx Laurie uses many practical examples to emphasise the applicability of his messages, not only to blue-chip brands and the traditional professional sectors, but also to retail services and the growing number of niche service providers from medicine to personal care.
"Great insights on the service management business"
"Great inspiration!" Delegate feedback, Strategic Service Management Asia 2008 Conference
“Probably the best presenter of the whole conference.”
“Very insightful- well presented. Though provoking.” Delegate feedback, Technology Services Europe 2008 Conference
“Your speech was first class as always... great stories, challenged conventional wisdom, brought a broader perspective than IT services marketing. I expect your next book to be a big hit!”
David C. Munn, President & CEO, ITSMA
“I thought I had over 17 years experience, but now I realise that it was not marketing”
Program Manager, Ericsson
“The Annual Cambridge Marketing Lecture has become an established event on the marketing calendar since its inception by Professor Philip Kotler. In its 8 years speakers have come from Academia,Business and consultancy (with Professors Hugh Davidson and Malcolm McDonald and Businessmen such as Sir Paul Judge). This years explosive speech on Marketing Myths by Laurie Young was rated by many in the audience as one of the very best. Challenging preconceived ideas and exposing some of marketing's oft quoted pet theories, Laurie entertainingly showed the error of following blindly the accepted marketing practices of yesteryear.”
Charles Nixon, CMC
“It was wonderfully relaxed but energised and engaged at the same time. Not an easy combination to pull off. I often find that corporate hosts make the fatal mistake of thinking that it is all about them. You avoided that trap wonderfully well and as a result the care you showed made the clients look great.”
David Pullan, McKechnie Pullan Ltd, fellow compere at the annual partner conference of a top five accounting firm.
“A first class presentation and considered the highlight of the day”
Director of Strategic Development, Vista Computer Services
“As Chairman of the Cambridge Enterprise Conference 2007 I was delighted with Laurie’s talk on “Marketing Myths”. Laurie engaged with the audience of mainly high tech businesses, clearly explaining to them how they might best identify and engage with clients. His presentation exploded myths and should enable the delegates to better enter the market place and satisfy their clients.”
Walter Herriot, Managing Director St John’s Innovation Centre, Cambridge
“You brought the theory to life in a really practical and entertaining way. I’ve never seen so many people jotting down ideas to take away!”
Branch Vice-President, Chartered Institute of Marketing
“Every aspect was informed, enjoyable and realistic”
“Delivered well, made a good mix of practical examples and theory” “Great presentation - always thought provoking” Delegate feedback about Laurie’s keynote speech at the PM Forum Annual Conference, 2006
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