| Laerdal |
|
W |
Products to services |
| The Levitt Group |
Ashridge |
W |
Marketing technology as a service |
| Managing Partners Forum |
London |
W |
Maintaining high margin work |
| Professional Services Marketing Group |
London |
W |
Learning from other sectors |
| PrimeTime Marketing Group |
Singapore |
K |
Products to Services : Mistakes made by Western manufacturers and how Asian companies can avoid them |
| British Chamber of Commerce |
Singapore |
K |
Products to Services: China's need to expand its service economy and opportunities for Singapore |
| Singapore Law Society |
Singapore |
K |
Differentiating your professional services in a crowded marketplace |
| Hong Kong Law Society |
Hong Kong |
K |
Moving From Private Practice To Public Offering; The experience of other professions and the impact on quality of service |
| Hong Kong General Chamber of Commerce |
Hong Kong |
K |
Creating Wealth from Services: A Major Component in the Modernisation of China’s Economy |
| Chartered Institute of Marketing |
Hong Kong |
W |
From Products to Services - An opportunity for Hong Kong marketers |
| CS Network |
London |
W |
Insights and experience from companies which have embraced the service economy and lessons that could be learnt by the Public Sector. |
| Asia-Pacific Professional Services Marketing Association |
Hong Kong |
W |
Sustainable Profitability |
| Chartered Institute of Marketing |
Hong Kong |
W |
Marketing Conference 2008 |
| Worldwide Business Research |
Hong Kong |
K |
Strategic Service Management Asia 2008 Conference - Successfully transforming from a products to a service based company |
| Centre for Excellence in Service, Robert H. Smith School of Business, Uni. of Maryland |
Washington DC, USA |
P |
Frontiers in Service Conference |
| Adam Smith Conferences |
Moscow |
K |
The Russian Marketing Directors’ Conference |
| Association For Services Management International |
Hertogenbosch, Netherlands |
P |
Future Service Marketing Conference - Growing Service Profitably |
| IMI Conferences |
Istanbul |
W |
Measuring Marketing & PR Effectiveness |
| Chartered Institute of Marketing |
Norwich |
K |
Service Marketing at the Pinnacle |
| Association For Services Management International |
Paris |
K |
Technology Services Europe 2008 Conference - Competing With Service, Profitably |
| The European Utilities Summit |
Dubai |
K |
Increasing Shareholder Value By Turning a Commodity Supply Into A Value Proposition |
| Pacific Conferences |
Singapore |
W |
Measuring Marketing Effectiveness |
| Pacific Conferences |
Kuala Lumpur |
W |
Measuring Marketing Effectiveness |
| Legal Marketing Italia |
Milan |
W |
How to measure marketing effectiveness |
| Sweet & Maxwell (Thomson) |
London |
W |
Client Relationship Development, Service and Management: Beyond the Trusted Adviser |
| The Cambridge Enterprise Conference 2007 |
Churchill College, Cambridge |
P |
Hitting Above Your Weight With Strategic Marketing |
| Chartered Institute of Marketing |
Hong Kong |
K |
Fellows Dinner |
| Australian Professional Services Marketing Association |
Melbourne & Sydney |
W |
Influential Marketing Tools |
| Australian Professional Services Marketing Association |
Auckland, NZ |
W |
Influential Marketing Tools |
| Australian Professional Services Marketing Association |
Sydney |
K |
Annual Conference 2007 - Managing partner politics |
| Information Services Technology Marketing Association |
Sussex, UK |
K |
European Marketing Forum - Innovative Marketing Is your services marketing achieving the pinnacle of success? |
| Association For Services Managers UK |
Birmingham NEC |
W |
Service Management Europe 2006 |
| Portsmouth University |
Portsmouth |
L |
Marketing Professional Services |
| Professional Marketing Forum |
London |
K |
Annual Conference - Why Clients Must Be At The Heart Of Any Firm |
| Australasian Professional Services Marketing Association |
Brisbane |
W |
Marketing The Professional Services Firm |
| Intelligence Business Networks |
Kuala Lumpur |
W |
Branding Services |
| Cranfield School of Management |
UK |
L |
Change in Professional Practices |
| Association for Service Management |
Milton Keynes |
K |
Making Profit from Services |
| CMC / CIM - The Cambridge Marketing Lecture |
Cambridge |
L |
Urban Myths & Their Disastrous Effects on Marketing |
| Informa Telecoms & Media |
Amsterdam |
P |
Mobile Sales & Marketing Summit |
| Association for Service Management International |
Helsinki |
K |
Marketing Professional Services |
| Information Technology Services Marketing Association |
London |
P |
Marketing and Shareholder Value - ITSMA (Europe) Conference |
| American Marketing Association |
Nashville |
P |
From Products to Services (Frontiers in Service Conference) |
| The Centre For Marketing Excellence |
London |
P |
Account Management for Professional Services Firms |
| British Institute of Facilities Management |
London |
P |
The Structure of the UK Facilities Management Market |
| IBC UK Conferences Ltd |
London |
P |
The Law Firm of the Future: Marketing High Quality Professional Services |
| Datex Engstrom |
Barcelona |
P |
What is Effective Marketing? The Marketing of Services |
| AFSMI & Service Management European Conference |
Birmingham |
P |
Let’s Market Services |
| Information Technology Services Marketing Association |
San Francisco |
K |
Getting beyond commodities |
| Institute of Chartered Accountants of Scotland |
Nice |
P |
Marketing Professional Services – Annual Conference |
| International Marketing Conferences |
Singapore |
W |
Integrated Marketing Communications |
| The Association for Service Management – Global Conference |
Los Angeles |
P |
Creating value from service. What if there isn’t a next thing? |
| International Quality & Productivity Centre |
London |
P |
The View & Vision of Services Across the Networks |
| Gothenburg School of Economics |
Gothenburg |
L |
How to Design Services |
| International Quality & Productivity Centre |
London |
P |
Customer Retention & Loyalty in Telecommunications |
| Service 2000 Europe Limited |
Amsterdam |
K |
The Strategic Route to Quality Customer Care |
| Richmond Events – Comdef |
UK |
P |
How to Market Services |
| Book Sellers Association |
Dublin |
P |
Understanding & Serving Tomorrow’s Customer |
| Chartered Institute of Marketing |
UK |
P |
Marketing Professional Services |
| IIR Ltd |
London |
P |
Maximise Customer Retention through Excellence in Customer Service |
| Quadrilect |
London |
P |
Marketing Buildings Facilities Services |
| Vista Computer Services Ltd |
London |
P |
Marketing for the Publishing Industry |
| Retail Solutions |
Birmingham |
P |
Data Warehousing – Use of IT to Improve Customer Relations |
| Quadrilect – FM Expo |
London |
P |
Customer Care in Business Services |
| The Association of Field Service Managers (Europe) |
Dusseldorf |
P |
Competitive Service Development |
| International Executive Communications |
Johannesburg |
W |
Effective Customer Care and a Workshop on Competitive Customer Care |
| Cranfield University |
Cranfield |
L |
The Strategic Aspects of Excellent Service |
| The Ericsson Worldwide Service Conference |
Stockholm |
K |
The Importance of Service in the Changing World Telecoms Market |
| Institute of Credit Management |
London |
P |
Competitive Customer Care |
| Professional Marketing Forum |
London |
K |
High Margin BD Strategy, an alternative to commoditisation |
