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Laurie’s forthcoming engagements include: Organiser Location Title of Presentation or Conference Managing Partners Forum London W Maintaining high margin work Professional Services Marketing Group London W Learning from other sectors Laurie’s previous speaking engagements include: PrimeTime Marketing Group Singapore K Products to Services : Mistakes made by Western manufacturers and how Asian companies can avoid them British Chamber of Commerce Singapore K Products to Services: China's need to expand its service economy and opportunities for Singapore Singapore Law Society Singapore K Differentiating your professional services in a crowded marketplace Hong Kong Law Society Hong Kong K Moving From Private Practice To Public Offering; The experience of other professions and the impact on quality of service Hong Kong General Chamber of Commerce Hong Kong K Creating Wealth from Services: A Major Component in the Modernisation of China’s Economy Chartered Institute of Marketing Hong Kong W From Products to Services - An opportunity for Hong Kong marketers CS Network London W Insights and experience from companies which have embraced the service economy and lessons that could be learnt by the Public Sector. Asia-Pacific Professional Services Marketing Association Hong Kong W Sustainable Profitability Chartered Institute of Marketing Hong Kong W Marketing Conference 2008 Worldwide Business Research Hong Kong K Strategic Service Management Asia 2008 Conference - Successfully transforming from a products to a service based company Centre for Excellence in Service, Robert H. Smith School of Business, Uni. of Maryland Washington DC, USA P Frontiers in Service Conference Adam Smith Conferences Moscow K The Russian Marketing Directors’ Conference Association For Services Management International Hertogenbosch, Netherlands P Future Service Marketing Conference - Growing Service Profitably IMI Conferences Istanbul W Measuring Marketing & PR Effectiveness Chartered Institute of Marketing Norwich K Service Marketing at the Pinnacle Association For Services Management International Paris K Technology Services Europe 2008 Conference - Competing With Service, Profitably The European Utilities Summit Dubai K Increasing Shareholder Value By Turning a Commodity Supply Into A Value Proposition Pacific Conferences Singapore W Measuring Marketing Effectiveness Pacific Conferences Kuala Lumpur W Measuring Marketing Effectiveness Legal Marketing Italia Milan W How to measure marketing effectiveness Sweet & Maxwell (Thomson) London W Client Relationship Development, Service and Management: Beyond the Trusted Adviser The Cambridge Enterprise Conference 2007 Churchill College, Cambridge P Hitting Above Your Weight With Strategic Marketing Chartered Institute of Marketing Hong Kong K Fellows Dinner Australian Professional Services Marketing Association Melbourne & Sydney W Influential Marketing Tools Australian Professional Services Marketing Association Auckland, NZ W Influential Marketing Tools Australian Professional Services Marketing Association Sydney K Annual Conference 2007 - Managing partner politics Information Services Technology Marketing Association Sussex, UK K European Marketing Forum - Innovative Marketing Is your services marketing achieving the pinnacle of success? Association For Services Managers UK Birmingham NEC W Service Management Europe 2006 Portsmouth University Portsmouth L Marketing Professional Services Professional Marketing Forum London K Annual Conference - Why Clients Must Be At The Heart Of Any Firm Australasian Professional Services Marketing Association Brisbane W Marketing The Professional Services Firm Intelligence Business Networks Kuala Lumpur W Branding Services Cranfield School of Management UK L Change in Professional Practices Association for Service Management Milton Keynes K Making Profit from Services CMC / CIM - The Cambridge Marketing Lecture Cambridge L Urban Myths & Their Disastrous Effects on Marketing Informa Telecoms & Media Amsterdam P Mobile Sales & Marketing Summit Association for Service Management International Helsinki K Marketing Professional Services Information Technology Services Marketing Association London P Marketing and Shareholder Value - ITSMA (Europe) Conference American Marketing Association Nashville P From Products to Services (Frontiers in Service Conference) The Centre For Marketing Excellence London P Account Management for Professional Services Firms British Institute of Facilities Management London P The Structure of the UK Facilities Management Market IBC UK Conferences Ltd London P The Law Firm of the Future: Marketing High Quality Professional Services Datex Engstrom Barcelona P What is Effective Marketing? The Marketing of Services AFSMI & Service Management European Conference Birmingham P Let’s Market Services Information Technology Services Marketing Association San Francisco K Getting beyond commodities Institute of Chartered Accountants of Scotland Nice P Marketing Professional Services – Annual Conference International Marketing Conferences Singapore W Integrated Marketing Communications The Association for Service Management – Global Conference Los Angeles P Creating value from service. What if there isn’t a next thing? International Quality & Productivity Centre London P The View & Vision of Services Across the Networks Gothenburg School of Economics Gothenburg L How to Design Services International Quality & Productivity Centre London P Customer Retention & Loyalty in Telecommunications Service 2000 Europe Limited Amsterdam K The Strategic Route to Quality Customer Care Richmond Events – Comdef UK P How to Market Services Book Sellers Association Dublin P Understanding & Serving Tomorrow’s Customer Chartered Institute of Marketing UK P Marketing Professional Services IIR Ltd London P Maximise Customer Retention through Excellence in Customer Service Quadrilect London P Marketing Buildings Facilities Services Vista Computer Services Ltd London P Marketing for the Publishing Industry Retail Solutions Birmingham P Data Warehousing – Use of IT to Improve Customer Relations Quadrilect – FM Expo London P Customer Care in Business Services The Association of Field Service Managers (Europe) Dusseldorf P Competitive Service Development International Executive Communications Johannesburg W Effective Customer Care and a Workshop on Competitive Customer Care Cranfield University Cranfield L The Strategic Aspects of Excellent Service The Ericsson Worldwide Service Conference Stockholm K The Importance of Service in the Changing World Telecoms Market Institute of Credit Management London P Competitive Customer Care

Key

K Keynote
L Lecture
W Workshop
P Presentation