The developed economies of the USA and the Western European countries can be as much as 80% reliant on service businesses - so managers in service industries now drive economic growth. The means by which they generate future revenue, the development of new services and the effective presentation of them to the market, are more and more important. As a result, the strategic approach to service markets and the marketing competence to address them is now essential to a range of companies. Although Service marketing is a relatively new management discipline it is getting board level attention.

Unfortunately much marketing training and academic study is still routed in consumer product businesses. As a result much of it is irrelevant or just plain wrong for service businesses. Marketing people can therefore be ill equipped for service businesses and the leaders of those organisations poorly supported.

Progressive profitable service stays just ahead of perception. It is the result of carefully crafted marketing strategy which focuses on how to develop services that customers are prepared to pay for and how to position them clearly. It ranges from understanding buyers’ service needs to creating and communicating new propositions.

Laurie assists senior executives and marketing professionals internationally, providing guidance with market perspective; strategic market planning; new service design; brand development, service marketing management and client care programmes. His approach builds on traditional marketing thinking, developing proprietary concepts and processes that are used to generate revenue for clients.

In an extensive consulting career Laurie has assisted many major international businesses tackle a wide range of strategic marketing issues. To view examples click here.